Gutter companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and listed hours for 7,807 gutter companies, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 6 |
| Average (mean) | 38.9 |
| 25th percentile | 1 |
| 75th percentile | 23 |
| 90th percentile | 87 |
Share of gutter companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 20% |
| Under 10 | 59.6% |
| Under 25 | 75.9% |
| 100 or more | 9% |
| 500 or more | 1.2% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.6 |
| Rated 5.0 | 52.8% |
| Rated 4.5 or higher | 76.9% |
| Rated under 4.0 | 11.9% |
| No rating yet | 16.4% |
Websites
| Website status | Share |
|---|---|
| Website listed | 62.1% |
| No website listed | 37.9% |
| Own domain | 59.5% |
| Social profile only | 1.9% |
| Free or DIY builder | 0.7% |
Median review count for gutter companies with a website: 11. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 91.8% |
| Public email on profile | 15.6% |
| Open 24 hours | 6.2% |
| Open Saturday | 27.6% |
| Open Sunday | 15.1% |
| No hours listed | 56.7% |
Where the listings are
| State | Listings |
|---|---|
| TX | 374 |
| FL | 358 |
| CA | 248 |
| WA | 185 |
| NY | 183 |
| IL | 183 |
| NJ | 172 |
| OH | 171 |
| GA | 161 |
| MI | 153 |
| NC | 152 |
| PA | 149 |
Primary categories
| Google category | Listings |
|---|---|
| Gutter cleaning service | 7,361 |
| Window cleaning service | 241 |
| Pressure washing service | 76 |
| Gutter service | 28 |
| Cleaning service | 13 |
| Lawn care service | 13 |
| Cleaners | 9 |
| Flooring contractor | 8 |
Read the median first, then ignore it
Half of all gutter companies on Google have 6 reviews or fewer. That is the single most useful number in this report, and the most misleading. It is low because the trade is full of one-truck operations that appear in spring, work the fall, and never ask a customer for anything. Clearing the median takes about six weeks of asking. It does not win you anything.
The number that decides who gets called is the 90th percentile, which sits at 87 reviews. In a metro with real competition, the three companies in the map pack are almost always in that top tenth. Between the median and there sits the 75th percentile at 23, which is a reasonable one-year target for a company starting from a dozen.
The spread is extreme. 20% of gutter companies have no reviews at all and 75.9% are under 25, while 1.2% have passed 500 and 9% are over 100. The mean of 38.9 is dragged up by a handful of large installation and guard companies running six crews. Compare yourself to the percentiles, never to the mean.
Ratings are table stakes, not a differentiator
The average rating is 4.6 stars and 76.9% of companies sit at 4.5 or higher. More than half, 52.8%, show a perfect 5.0, which mostly tells you they have four reviews. A 5.0 with six reviews loses to a 4.7 with 180 in Google's ranking and in the homeowner's head. Where the rating does matter is the floor: 11.9% are below 4.0, and below 4.0 most callers stop reading. Another 16.4% carry no rating at all, which reads to a homeowner as a company that has never finished a job.
The website gap is the widest opening in this trade
37.9% of gutter companies list no website on their Google profile. Among the ones that do, 62.1% link something, and the review medians split hard: 11 reviews for companies with a site against 2 for those without. We are not claiming the website generates the reviews. Owners who take the business seriously tend to do both. But a competitor with no website is a competitor who will not fight you for the map pack, will not rank for "gutter guard installation" in your city, and will not be quoted by an AI answer engine that needs a page to read. That is more than a third of your local field.
Hours tell homeowners whether you exist
56.7% of listings show no hours at all, 27.6% show Saturday and 15.1% show Sunday. That matters more here than in most trades, because gutter demand spikes on the weekend after the first hard rain and after the first big leaf drop. A profile with no hours during a storm week is invisible at exactly the moment when it is worth the most. Only 6.2% claim 24 hours, and most of those should not. 91.8% have at least one photo, so a listing with none is instantly in the bottom few percent of the trade.
What to do with this
- Write down your own three numbers today: review count, star rating, and whether a website is linked on your profile. Everything below is relative to those.
- Place yourself against the percentiles. Under 6 is the bottom half. Under 23 is the bottom three quarters. 87 and up is map-pack territory.
- If you are in the 37.9% with no site, fix that before anything else. Six pages, one for cleaning, one for repair, one for seamless installation, one for guards, plus service areas and photos.
- Set a review target of one per crew day and ask at the door before you leave. The reviews guide has the scripts and the 90-day plan.
- Put real hours on the profile, including Saturday if you work it, and turn on missed-call text-back for the storm weeks. Run the calculator to see the cost of not doing it.
- Only then buy ads. A Google Ads budget pointed at a profile with four reviews and no website funds your competitor's education, and in this trade the national guard brands are already bidding your keywords up.
Method
This report aggregates 7,807 public Google Business Profile listings collected from Google Maps searches for gutter companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Gutter Marketing Pros, "Gutter companies on Google benchmark report", 2026.