Where Michigan's gutter companies are
The largest concentrations of gutter companies in our Michigan data are in Grand Rapids, Kalamazoo, Ypsilanti, Jackson, Shelby Township, Traverse City, Ann Arbor and Battle Creek. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Grand Rapids.
The map pack in Michigan
The map pack is a three-slot race, and in Michigan it is won by review count and recency far more than by rating: 70.5% of Michigan gutter companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 29 reviews and the 90th is 131. Those are the numbers to plan around, not the median.
The website gap in Michigan
A website is the clearest marker of a gutter company that is going to compete for the map pack, and 38.6% of gutter companies in Michigan do not have one linked. Across the country the median review count with a site is 11, without one 2. If your shop is in the 38.6%, start there.
What to do first in Michigan
- Put up a real website if you are in the 38.6% without one. Service pages, city pages for Grand Rapids, Kalamazoo, Ypsilanti, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the Michigan 75th percentile (29) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Michigan customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.