Google Ads management for a gutter company
Gutter search is weather-driven and splits across two buyers who cannot share a budget. Cleaning terms carry ten times the volume at a fifth of the ticket, so one shared campaign spends itself by mid-morning on $200 cleanings while the seamless replacement searches never get an impression. We run cleaning, repair and replacement, and a narrow guard campaign on separate budgets, and we bid where the national guard advertisers are weak. Their machine sells one $4,000 install. It cannot answer a clogged downspout on a Friday.
Expect $3 to $8 a click on cleaning terms and $9 to $22 on replacement. Cleaning leads land around $25 to $70, replacement leads $70 to $180. The mistake nearly every owner makes is leaving broad match and the display network on, which buys clicks from people looking up how to clean gutters themselves and from job seekers.
Two weeks in you are not judging cost per sale yet. You should see a negative list that killed the DIY and hiring traffic, calls arriving with real addresses, and a search terms report you can read without wincing. The Google Ads guide is the same method written out.