The seven things a gutter company website has to do
Service pages for four different buyers, tap-to-call, real prices, before-and-after proof, speed, and the pages that turn storm traffic into booked jobs.
- 1. Tell the visitor which of four companies you are
- 2. Be callable in one tap
- 3. Show prices, or at least ranges
- 4. Prove the work with photos, not adjectives
- 5. Load in under two seconds
- 6. Have a page for every town you serve
- 7. Make follow-up automatic
- The page list, in order of value
- What to skip
- Frequently asked
37.9% of gutter companies on Google link no website at all. Among those that do, the review medians split sharply: 11 reviews for companies with a site against 2 for those without. The site does not cause the reviews. Owners who take the business seriously do both. But the practical effect is the same either way, and the whole benchmark report has no wider gap in it.
A gutter company site does not need to be beautiful. It needs to do seven things.
1. Tell the visitor which of four companies you are
A gutter business sells to four different people and a generic homepage speaks to none of them. Within the first screen, a visitor should be able to click straight to their own problem:
- Gutter cleaning (a $200 problem, wants a date)
- Gutter repair (a leak, a sag, rotted fascia, wants an assessment)
- Seamless gutter installation (a $2,500 to $9,000 decision, wants to trust you)
- Gutter guards (comparing you to a financed $6,000 national quote)
Four buttons, four separate pages. Not a dropdown labeled "Services." The cleaning shopper and the guard shopper have almost nothing in common and pushing them down the same funnel loses both.
2. Be callable in one tap
More than three quarters of your traffic is on a phone, and a large share of it arrives during or right after rain. The phone number goes in the header as a real tap-to-call link, repeated at the bottom of every section. Not in an image. Not only in the footer.
Add a text option next to it. A homeowner standing in their driveway looking at water pouring over a corner will text a photo faster than they will fill out a form, and the photo tells you the whole job before you drive out.
3. Show prices, or at least ranges
The most common objection in this trade is "how much." Answer it on the site.
A price table beats a "call for a free estimate" button by a wide margin because it filters out the shoppers who were never going to pay you and it earns trust from the ones who will:
| Job | Typical range |
|---|---|
| Cleaning, one story, under 180 linear feet | $150 to $290 |
| Cleaning, two story | $240 to $450 |
| Seamless 5-inch aluminum, installed | $9 to $14 per foot |
| Seamless 6-inch aluminum, installed | $12 to $18 per foot |
| Micro-mesh guard, installed on existing gutters | $9 to $22 per foot |
| Downspout replacement | $85 to $180 each |
Say clearly what moves the number: roof pitch, stories, underground drains, guards that must come off, distance. Owners fear this page. It is consistently the highest converting page on a gutter site, and it is what AI answer engines quote. See the AI search guide.
4. Prove the work with photos, not adjectives
Before-and-after pairs, shot from the ladder. A drone or roofline shot of a finished seamless run. A close-up of debris sitting on top of a mesh guard while water runs through. Twenty of these, arranged by service, will do more than any amount of copy about your commitment to quality.
Name the town under each set. "Cleaning and downspout repair, split-level in Aloha" does two jobs: it proves the work and it puts a local phrase on the page.
5. Load in under two seconds
Gutter traffic spikes when the weather turns and a lot of it is on cellular data in bad reception. A site that takes six seconds loses most of that.
The usual culprits are a heavy page builder theme, a slider on the homepage, and 4MB photos straight from a phone. Resize images to about 1,600 pixels wide, save as WebP, drop the slider, and get the homepage under 1MB. Test on a phone on cellular, not on the shop wifi.
6. Have a page for every town you serve
One page per town you actually work in, with real content: which neighborhoods, what the tree cover does to cleaning frequency there, two jobs you did with photos, and the local price range. Six to ten of these, 400 to 700 words each.
Do not generate forty identical pages with the town name swapped. Google has been ignoring that pattern for years and answer engines skip it entirely. Six real pages beat forty fake ones.
7. Make follow-up automatic
A form that lands in an inbox nobody watches is worse than no form. Every submission should trigger a text to the owner and an instant text to the customer: "Thanks Dana, got your request for a cleaning quote at 214 Oak. We will call within the hour. If it is urgent, text this number back."
Speed is the whole conversion story in this trade during storm weeks. The missed calls guide covers the numbers, and the calculator puts your own ticket size against your own missed call rate.
The page list, in order of value
If you build it in stages, build it in this order:
- Homepage with four service buttons, phone in header, three before-and-after pairs
- Gutter cleaning page with price table
- Gutter guards page, because that shopper is expensive to acquire and most likely to compare
- Seamless installation page
- Repair page
- Pricing page
- Photo gallery organized by service
- Six town pages
- About page with faces, years in business, license and insurance numbers
- Reviews page pulling live from Google
Ten pages. A week of work, or a weekend if you already have the photos.
What to skip
A blog you will not maintain. Three posts from 2022 make a company look closed. Write the town and service pages instead, which do not go stale.
A chat widget nobody staffs. An unanswered chat is a worse experience than no chat.
Stock photos of gutters. Every gutter company in the country has the same three images of a hand in a downspout and homeowners are numb to them.
Financing badges you cannot honor. Do not imply you offer 60-month financing to compete with the national guard brands unless you actually have a lender.
Frequently asked
WordPress, Wix, Squarespace, or something custom? For a ten-page contractor site any of them work. Choose on who will maintain it. The thing that ruins a gutter site is not the platform, it is nobody updating the photos or the fall booking notice for two years.
Do I need a separate site for guards? No, but you do need a separate page with its own price range, an honest section on what guards do not do, and a clear statement that there is no long financing contract. That page is your entire answer to the national advertisers.
How much should a site like this cost? Between $1,500 and $6,000 built once, or a monthly plan if you want it maintained. Anything over $10,000 for a ten-page contractor site is paying for someone else's overhead.
Website design and rebuilds are one of the services in the free 14-day trial. Text or call (385) 832-6175.